Ayup. And yet, people still regularly choose to go down a path that leads there. Because business decisions are about satisficing, not optimizing. So "I'm 90%

Ayup. And yet, people still regularly choose to go down a path that leads there. Because business decisions are about satisficing, not optimizing. So "I'm 90% sure I will be able to cope with problems of this type but it might cost as much as $10,000,000" is often favored above, "I am 75% sure I might be able to solve problems of this type for no more than $500,000," when the hypothetical downside of not solving it is, "We might go out of business."