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Wrong. And it has nothing to do with what kind of company you have. A logo should always degrade to 1-bit (line art) representation gracefully, so it can be use

Wrong. And it has nothing to do with what kind of company you have. A logo should always degrade to 1-bit (line art) representation gracefully, so it can be used in or on all kinds of media. It could be physical objects, prints on hats, silhouettes on glass... not to mention being recognizable at all sizes. Ignoring this issue is the mark of an amateur.

soraki_soladead 4y ago
You don't refute my point. In fact, you strengthen it by providing no evidence why this should be a requirement of modern logos for software companies. You list a bunch of things a logo should be useable for in your mind, otherwise its not a professional logo. However, you don't explain why it must "degrade to 1-bit" for those random things nor why the logos should support things like "silhouettes on glass". I can think of a handful of use cases but hardly a minimum requirement for a good logo for the majority of software companies. I've run several different types of businesses and even those that required print work never required or even benefited from black and white, or even monochrome as another commenter mentioned. We _always_ had the means and preference for full color: emails, brochures, documents, websites, t-shirts—it didn't matter. There was _never_ a time we needed to degrade the logo so significantly. From talking with others that appears to be extremely common in modern businesses, especially software, since the majority of our presence and revenue stream is online, and not glass silhouettes in our office. As I said, outside of a fairly narrow range of real world use cases, this comment is outdated: "Ignoring this issue is the mark of an amateur." If you have one of those rare use cases, check that box, but otherwise it shouldn't be the norm or a requirement.
- NonNefarious 4y ago
  Your point has been roundly refuted, with evidence that you yourself cited in your reply. Your limited imagination will limit what you do with logos. Enjoy.

soraki_soladead 4y ago

You don't refute my point. In fact, you strengthen it by providing no evidence why this should be a requirement of modern logos for software companies. You list a bunch of things a logo should be useable for in your mind, otherwise its not a professional logo. However, you don't explain why it must "degrade to 1-bit" for those random things nor why the logos should support things like "silhouettes on glass". I can think of a handful of use cases but hardly a minimum requirement for a good logo for the majority of software companies. I've run several different types of businesses and even those that required print work never required or even benefited from black and white, or even monochrome as another commenter mentioned. We _always_ had the means and preference for full color: emails, brochures, documents, websites, t-shirts—it didn't matter. There was _never_ a time we needed to degrade the logo so significantly. From talking with others that appears to be extremely common in modern businesses, especially software, since the majority of our presence and revenue stream is online, and not glass silhouettes in our office. As I said, outside of a fairly narrow range of real world use cases, this comment is outdated: "Ignoring this issue is the mark of an amateur." If you have one of those rare use cases, check that box, but otherwise it shouldn't be the norm or a requirement.

NonNefarious 4y ago
Your point has been roundly refuted, with evidence that you yourself cited in your reply. Your limited imagination will limit what you do with logos. Enjoy.