Both companies derive nearly 100% of their revenue from digital advertising. Digital advertising can be lucrative. It can also go away in a second. If there is

Both companies derive nearly 100% of their revenue from digital advertising. Digital advertising can be lucrative. It can also go away in a second. If there is a recession the first thing every company cuts is their ad budget. Facebook and Google are preparing for a recession. They probably have indications that one is coming. They can't wait for it because it is going to hit them first.