4 ms·
Apple's simple take on this may be revealing: iSomething = $X iSomething+ = $X+100 iSomething++ = $X+200
by barredo 15y ago
Apple's simple take on this may be revealing:
iSomething = $X
iSomething+ = $X+100
iSomething++ = $X+200
- lukifer 15y agoI've always wondered about the sales ratios of iSomething+ versus the other two. It seems to be that most people either want the cheapest, or the best, and that the mid-range exists primarily as a stepping stone to convert the former buyers into the latter.
- alex_c 15y agoI think many people want the second-cheapest (psychologically: good value, but not the worst), or the second most expensive (high quality, but not extravagant).
- ToastOpt 15y agoThis is especially true when "iSomething" is free. A lot of folks will want to 'buy in' to the software, out of guilt or gratitude, so will pay for "iSomething+" even if the delta is trivial.