And then have to deal with all the "price gouging" press/lawsuites/legislation. The manufacturers know they need to keep selling at a constant price, otherwise

And then have to deal with all the "price gouging" press/lawsuites/legislation. The manufacturers know they need to keep selling at a constant price, otherwise it will be much much worse for their business and brand. Ford's CEO trying to address this dealership franchise problem is going to bode well for the Ford brand overall. They are best to keep their prices down for now and make the dealers look like the bad guys everyone knows they are.