I think this story is telling of the damage Ford is trying to mitigate. The choice of dealerships to take advantage of demand to raise prices for short term gai

I think this story is telling of the damage Ford is trying to mitigate. The choice of dealerships to take advantage of demand to raise prices for short term gain is causing long term damage to brand loyalty and awareness. I had a similar experience when Ford chose to discontinue all their sedans. I personally like an intermediate sedan for my daily driver - it's small enough to be fuel efficient and easy to drive, but large enough to hold 5 people and go touring in (not to mention fit me, a larger individual). When Ford stopped selling a sedan, I no longer became a customer interested in their products, even after having two previous Ford vehicles that I've been quite happy to own. The difference between my experience and the experience above here, however, is that the car manufacturer receives the brunt of the hate, but holds very little responsibility for the actions that hate. Dealerships have been the villain in the car buying story ever since I could remember. They were the casino, and the house always wins. When you've played the villain for so long, I believe it's only natural for you to decide to become the best villain you can be.