If it gets bad enough, manufactures can spin up new brands without legacy dealership cruft. Even without that, a number of dealerships have consolidated into m

If it gets bad enough, manufactures can spin up new brands without legacy dealership cruft. Even without that, a number of dealerships have consolidated into mega conglomerates. Manufactures could probably band together to acquire these at arms length and ensure they get the first, and largest allotment of special vehicles. But let's not pretend manufactures are innocent in all of this. For years, they tacitly encouraged shitty behavior from dealerships. They pushed margins so low that dealerships could only survive by hitting lofty sales targets and selling overpriced addons. The reason dealerships are okay with buying up new cars and selling them immediately as new is because this was the standard MO necessary for years to hit quarterly targets. If the dealership was two vehicles short of their target, and no customers were coming in, it looks like a few managers were buying some cars to trade back in next week. Customers don't blink at buying a "used" new car because dealerships just call them "demo" cars or something.