Watch out for the reseller contractually locking up territory or clients, and not selling your product. If it's not an easy sale for them, they may move on to

Watch out for the reseller contractually locking up territory or clients, and not selling your product. If it's not an easy sale for them, they may move on to other projects, and you'll miss out on a lot of potential business. Also, watch out for an agreement that gives you a percentage of the sale price, without specifying a minimum that you'll get. I've seen deals where the reseller negotiated a percent-of-gross deal, and then "gave away" the product to their best customers of other products. You get virtually nothing, and the reseller gets the benefit of your product and the goodwill of their customers (and potentially more sales of another product in their arsenal).