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Ironic as during normal times Toyota dealers are among the worst for dealer markups. Look at markup history for Tacomas and 4Runners. During the supply chain i
by CobaltFire 4y ago
Ironic as during normal times Toyota dealers are among the worst for dealer markups. Look at markup history for Tacomas and 4Runners.
During the supply chain issues they've been the worst in SoCal. We wanted to buy a Sienna earlier this year and they wanted $15k over sticker and a non-refundable deposit with a 90+ day wait.
This is a dealer problem, and Ford is the only traditional auto manufacturer pushing back.
- throwaway0a5e 4y agoToyota can get away with it because they're the Kitchenaid or Levis Jeans of cars. They spent time building up a very reputable brand image and now premium consumers have it in their mind that they're "good" and any action they take can then be justified post-hoc.
- bluedino 4y agoWe just bought a Honda because we could get it at MSRP. The Toyota waiting list had like 20 people on it, cost $1500 to get on, we'd have to buy fabric protection and ceramic coating for the dealer when we got the car...and we probably wouldn't even have gotten the car until early next year (this was in June)