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^This^ Just because you lose, doesn't mean it's a scam. If you're getting outbidded by people they more-than-likely figured out a way to monetize the customer

^This^ Just because you lose, doesn't mean it's a scam. If you're getting outbidded by people they more-than-likely figured out a way to monetize the customer on the backend a lot better than you. A lot of things on Adwords depend on breaking even on the front end and monetizing them over the long-term. That said, the article does raise some interesting points - but it's interesting to see how those vouchers seem to have had a more of a net-negative experience for small advertisers who've been burned and turned off of AdWords. That said, I work with some pretty big companies and we see some great ROI on our work.

anon808 15y ago
I think the ultimate point isn't that google is running a scam, but that it's favoring scammers to 'win' their auctions. Facilitating a scam and scamming aren't the same, but they're both not something I would want to be a part of.
- joelrunyon 15y ago
  You didn't read the article did you? Google has a set of rules. People who learn how to play the game within their set of rules are rewarded by "winning." Being bad at a game does not make it a scam. And just because you don't win, doesn't mean someone is scamming you.
  - anon808 15y ago
    I did read it; I'll add color to my reply and hope it makes more sense to you. Adwords auction favors the most aggressive marketers some who's successful strategies are considered scams by me and other folks (but maybe not by google for now). What aggressive marketers are doing that allows them to bid the highest price may not be against google's terms of service (or illegal), but those strategies maybe considered unethical by other marketers that then won't compete with the bids. That's why I said google's auction creates an incentive (favors) the most agressive marketers (with the most scammy strategies) to win. That's the logic.
    - joelrunyon 15y ago
      What about the plenty of advertisers who are running aggressive campaigns (minus the scams) and are still seeing positive ROIs.

anon808 15y ago

I think the ultimate point isn't that google is running a scam, but that it's favoring scammers to 'win' their auctions. Facilitating a scam and scamming aren't the same, but they're both not something I would want to be a part of.

joelrunyon 15y ago
You didn't read the article did you? Google has a set of rules. People who learn how to play the game within their set of rules are rewarded by "winning." Being bad at a game does not make it a scam. And just because you don't win, doesn't mean someone is scamming you.
- anon808 15y ago
  I did read it; I'll add color to my reply and hope it makes more sense to you. Adwords auction favors the most aggressive marketers some who's successful strategies are considered scams by me and other folks (but maybe not by google for now). What aggressive marketers are doing that allows them to bid the highest price may not be against google's terms of service (or illegal), but those strategies maybe considered unethical by other marketers that then won't compete with the bids. That's why I said google's auction creates an incentive (favors) the most agressive marketers (with the most scammy strategies) to win. That's the logic.
  - joelrunyon 15y ago
    What about the plenty of advertisers who are running aggressive campaigns (minus the scams) and are still seeing positive ROIs.