One thing I've noticed about those Twitter accounts with huge number of followers in the entrepreneurship topic(or perhaps any topic) is that they tweet about j

One thing I've noticed about those Twitter accounts with huge number of followers in the entrepreneurship topic(or perhaps any topic) is that they tweet about just one thing consistently; Everything they tweet about, incl. memes are almost always about their 'thing'. Twitter rewards that consistency by organically promoting such accounts under 'topics', I guess it's easy to classify the tweets if the account stays within topic. The followers are following those accounts for that 'thing' too and consider the follower count to be an accreditation for their subject matter experience. This works great if FOMO is involved and Entrepreneurial advice has boat load of it. Good for them, Their business and perhaps may be their followers too. But I personally tweet about everything from mental health to linux kernel; When I feel like it and it's evident from that I have just ~500 followers with 13 years of Twitter account. I don't follow anyone as I don't trust the conformist feed algorithms, I have lists for subject matter experts which I follow according to my needs and I engage(like, reply) to the tweets from my followers using my custom tool. I guess my account is an exact contrast for someone who wishes to be a successful Twitter marketer; Which is a shame considering I'm an indie too.