> It's been impossible to reliably identify a person's location based on their IP address for years, so why do companies insist on trying? from a technical vie

> It's been impossible to reliably identify a person's location based on their IP address for years, so why do companies insist on trying? from a technical viewpoint, yes, it's totally nuts. from a business viewpoint, it solves a hole lot of problems very cheap. i.e. good enough