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I think that's only within the tech-elite/tech-aware communities. I believe this kind of strategy still piques the interest of "regular folks" - in the same wa
by dotBen 15y ago
I think that's only within the tech-elite/tech-aware communities.
I believe this kind of strategy still piques the interest of "regular folks" - in the same way that "buying virtual goods" is kinda cliche and unappealing for most of us on HN, yet the mainstream world still does it.
This might even be an advantage for LaunchRock's customers - getting a healthy mix of early adopters, tech insiders AND passionate + well connected 'normal folks' to try out the customer's beta.
- angryasian 15y agoi'm really wondering about conversion rates of the 'normal folks' as well. I'd think they'd be more skeptical if they just saw a random picture with a paragraph of text saying 'we'll let you know when we launch, give us your email address'.
- jaymstr 15y agoJameson from LaunchRock here. It's not uncommon to see 30% on a page. It all depends on design and copy. I was originally skeptical, but people are willing to give out their contact info if you peak their interest. Where we see the opportunity now (and what we're building) is how you interact with that person after they show their trust and allow you to contact them. it's very important to win them over in a way that is authentic.