Its almost all patterned around dwell time on the videos they feed you. And those tags gave them a really good start TBH. Then they start throwing more Target s

Its almost all patterned around dwell time on the videos they feed you. And those tags gave them a really good start TBH. Then they start throwing more Target stuff out and see how you resonate. It’s incredibly clever, but I really don’t think they need 3rd party data to start to infer those things. They don’t even label them like marketers would with traditional categories, it’s graph first and model driven.