From a business perspective one challenge with reselling is that the reseller "owns" the client. This could be a risk or not. It depends. Do you currently up

From a business perspective one challenge with reselling is that the reseller "owns" the client. This could be a risk or not. It depends. Do you currently upsell/cros-sell your customers? Do you have any plans to do so? Would you ever be interested in reselling other companies products/services to your customer base? How important is your brand? Having more customers can increase the perceived value of your brand. Customers can be a source of future growth through referrals, partnerships, etc. For example, if one of your reseller's clients really likes your product is that brand value going to accrue to him or you? Or does it even matter in your space? Sorry I can't be more specific, all I'm offering here are questions. If they prompt a thought or two that helps you negotiate a better deal then that's awesome, if not then I hope I didn't waste too much of your time.