It might be one of these: A) the benefits are higher than you think: e.g. little did you know it but they have an unusual mouth microbiome which means some too

It might be one of these: A) the benefits are higher than you think: e.g. little did you know it but they have an unusual mouth microbiome which means some toothpastes will work and the rest will turn them into a wimpering ball of cavities within the week. They don't quite remember /which/ ones though and are trying to figure that out. B) the costs are lower than you think: this friend is funemployed and has nothing else they would rather be doing with their time, in fact they find a great deal of satisfaction from knowing they have "optimized" every area of their life by spending more time on their decisions.