There's the "grass is always greener" phenomenon, too. Companies are struggling to figure out the next step, so they hire an exec from some other org that's equ

There's the "grass is always greener" phenomenon, too. Companies are struggling to figure out the next step, so they hire an exec from some other org that's equally struggling but looks shiny from the outside. Another pattern I see a lot in the tech world is people who jump up the corporate ladder quickly by jumping from the tech side of companies in some industry, e.g., widget-making, to working at tech companies trying to sell software to the widget industry to startups convinced they can use AI to make better, cheaper widgets and then back to some big widget company that just put out a press release saying they're really a tech company that happens to produce widgets. The widget people figure the exec knows tech, the tech people figure they know widgets.