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I've used Google AdWords since it launched. In the past year, I've been locked in a death spiral with the service. The cost-per-click has sky-rocketed even as

I've used Google AdWords since it launched. In the past year, I've been locked in a death spiral with the service. The cost-per-click has sky-rocketed even as I dial back my bids and budget. I'm in a low traffic category so there's nothing external going on....Google is getting better and better at extracting every last penny of value from me.

chalst 15y ago
I've had a somewhat similar experience: I've been using Adwords for about 4 years and seen its cost skyrocket over the period from about 16 months ago to about 11 months ago. I was running ads of about Eur 130 per month, and let my costs increase to over Eur 200 per month, to dramatically declining response quality. I reworked my whole advertising strategy, and have cut my spend on Adwords to about Eur 40 per month, on just the most proven keywords for top positions.
paganel 15y ago
> Google is getting better and better at extracting every last penny of value from me. That's what monopolies are good at.