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They've said their revshare is 68% in the past: http://adsense.blogspot.com/2010/05/adsense-revenue-share.html http://adsense.blogspot.com/2010/05/adsense-reve

They've said their revshare is 68% in the past: http://adsense.blogspot.com/2010/05/adsense-revenue-share.html http://adsense.blogspot.com/2010/05/adsense-revenue-share.ht... It would require significant changes to their bidding and reporting applications to fudge paying out less for advertiser dollars sourced from a voucher. So I suspect they eat the cost and the net effect is an aggregate boost in earnings.

cperciva 15y ago
They said that they pay out 68% of what they collect from advertisers. Do vouchers count as money "collected from advertisers"?
joelrunyon 15y ago
Vouchers give you a monetary balance in your account. If bidding on a display network property, they would pay the advertiser. However, if they're bidding on the search network, Google basically pays itself.