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What does value proposition mean? I’ve heard the term a lot but never understood it.
by TedDoesntTalk 4y ago
What does value proposition mean? I’ve heard the term a lot but never understood it.
- junwonapp 4y agoYou can think of it as answering the question, "Why does the humankind need this product to exist?"
- im_down_w_otp 4y agoVery few things can clear this hurdle, and even less so the sorts of things that tend to come up on HN. Very, very few industrial farming topics come up on here for example. Perhaps a more apt framework would be, "What's the reason someone is giving you money for this product?"
- TedDoesntTalk 4y agoWhy don’t people use the word “value” then? Why “value proposition” and not just “value”?
- robjan 4y ago"value proposition" is about how you demonstrate the value.
- im_down_w_otp 4y agoI assume it's because "value prop" is VC lingo which is a prompt to founders to give their customer "elevator pitch", and we're on community forum that's motivated by VC perspectives & lexicon, so those get broadly appropriated by many participants.
- fmajid 4y agoWhy someone would want to buy the product. Value is in the eye of the beholder, of course, and it’s not always what the maker expected.
- dsr_ 4y agoA value proposition is the story of why this product or service is worth more to you than the price being asked.