It depends on the size of that group and their sensitivity. I’ve found that consumers generally don’t think as much about it as tech people - it’s much more ran

It depends on the size of that group and their sensitivity. I’ve found that consumers generally don’t think as much about it as tech people - it’s much more random than we like to think. If your test costs 2% of newsletter receipients who were 2 emails away from unsubscribing, it might be worth it. As always, know your audience.