For your CFO, CMO, COO, CHRO? Most early CXO hires are for the things that CEO's don't want to do but now have to be done. They want to hire someone who can t

For your CFO, CMO, COO, CHRO? Most early CXO hires are for the things that CEO's don't want to do but now have to be done. They want to hire someone who can take stuff completely off their plate and get it done. Identifying a poor CTO or CPO is pretty straightforward for technical founders. It's harder to identify whether your new CMO is shitty when they are crafting a marketing strategy from scratch.