And most importantly (according to the complaint), Opendoor knew it wasn't true. They were deliberately adjusting offer prices downward from their own estimated

And most importantly (according to the complaint), Opendoor knew it wasn't true. They were deliberately adjusting offer prices downward from their own estimated market value, and they had lots of internal data showing that the result was that customers made less money by selling to Opendoor, but they continued to say the opposite in their marketing materials.