I think you are overestimating the rationality of car customers. Legacy car companies have been pulling a slight of hand for years. Build an aspirational dyna

I think you are overestimating the rationality of car customers. Legacy car companies have been pulling a slight of hand for years. Build an aspirational dynamic brand that delivers compromised products that hurt the customer. People will become financially and emotionally invested and then you have them. The long lasting metal seal can be replaced with plastic. Safe emissions can be replaced with a defeat device. And practical small cars can be replaced with city cars that are too small for a stroller/pram. Brilliant!