> I heard the same arguments when Apple had a hit with the iPhone. The high end of the market is saturated, and soon the competition would bring down the prices

> I heard the same arguments when Apple had a hit with the iPhone. The high end of the market is saturated, and soon the competition would bring down the prices. But the price of the iPhone continued to go up. It never stopped going up. Because it continued to offer more and more value. The most expensive iPhone kept getting more expensive but for almost it's entire history there has been a <$450 iPhone despite inflation and the overall rising average purchase price of a smartphone. Apple doesn't compete in the ultra-budget space but pretty much from the get-go Apple has been competing on price and value with older models, the 5c, the SE line, the XR, etc. For reference, iPhone 1 released at $715 2022 dollars compared to the $400 SE available now. https://www.gsmarena.com/charts_show_the_evolution_of_iphone_prices_over_the_years_and_show_how_well_older_phones_held_their_-news-51097.php#image0 https://www.gsmarena.com/charts_show_the_evolution_of_iphone...