Google's organization is often described as "thousands of startups under the same roof". So each team has ownership over their product(s) and each team has the

Google's organization is often described as "thousands of startups under the same roof". So each team has ownership over their product(s) and each team has the room for advocacy for their product. But if their product is deemed unprofitable or whatever by higher-ups, I assume they start experiencing pressure about that. Ultimately though I'm sure budget concerns is king, and if a SVP needs to hit some quota for revenue or whatever and your product is relatively niche then they may be able to make the argument that your time is better spent working on something more "productive".