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Yep, you need to track your open rates too. If you have a 20% open rate, run a daily spam trial, and find you had a 0.3% unsub rate but your open rate is now 10
by squeaky-clean 4y ago
Yep, you need to track your open rates too. If you have a 20% open rate, run a daily spam trial, and find you had a 0.3% unsub rate but your open rate is now 10%... You actually had a 50% unsub rate, your customers just aren't letting you know they've unsubscribed
- hedora 4y agoIsn’t open rate obfuscated / blocked by most clients now? How do you measure it? (I’ve been blocking them for 25+ years; might be out of touch…)
- squeaky-clean 4y agoSaw this comment late, like tl_donson says, yes but it's fairly consistent. So if your open rate drops 20% to 10% in one month, it's probably your fault and not the mail client hiding it. In my experience most people do not block images in emails, and that's the easiest way to tell if someone opened your mail. Even most people who use an adblocker do not block email images.
- tl_donson 4y agoopen rates are inaccurate but still somewhat useful because they’re generally consistently inaccurate month to month unless there’s been a change that would affect a lot of subscribers (eg iOS recently). click rates are probably a better proxy for this.