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My PhD was on crowdfunding in the Creative Industry - One of my published papers was on the effectiveness of online marketing channels (email newsletter v. face
by jannw 4y ago
My PhD was on crowdfunding in the Creative Industry - One of my published papers was on the effectiveness of online marketing channels (email newsletter v. facebook v twitter) ... Quick answer is that, for "fans", email newsletters are a far stronger marketing channel than facebook or twitter. You can read the paper here: https://www.sciencedirect.com/science/article/pii/S0747563221003289 https://www.sciencedirect.com/science/article/pii/S074756322...