Further to your 3rd point, you can go further and apply Orwell's 6 rules of writing from his essay "Politics and the English Language". The last rule is the mos

Further to your 3rd point, you can go further and apply Orwell's 6 rules of writing from his essay "Politics and the English Language". The last rule is the most important. 1. Never use a metaphor, simile, or other figure of speech which you are used to seeing in print. 2. Never use a long word where a short one will do. 3. If it is possible to cut a word out, always cut it out. 4. Never use the passive where you can use the active. 5. Never use a foreign phrase, a scientific word, or a jargon word if you can think of an everyday English equivalent. 6. Break any of these rules sooner than say anything outright barbarous.