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Probably better to use a split test. Segment the list into two segments (via random assignment). Send one segment two emails per month, send the other one per m
by jacobobryant 4y ago
Probably better to use a split test. Segment the list into two segments (via random assignment). Send one segment two emails per month, send the other one per month. Compare the segments.
- mbesto 4y agoTrue. I would then test that over a 6+ month interval. Depending on the volume of subscribers the results may not be correlative.