Not in the coffee business, but I doubt those who like coffee enough to receive a coffee newsletter need to purchase twice a month. It's very likely that doubli

Not in the coffee business, but I doubt those who like coffee enough to receive a coffee newsletter need to purchase twice a month. It's very likely that doubling the touch points with consumers would lead to ad fatigue. This said, it's possible that once a month isn't the right interval. 3 weeks or 5 might be better. Analysis would need to be done.