I don't think SES is particularly hard to use. That being said, there are a huge number of caveats: * Email HTML is gnarly. Hope you like tables. The vast majo

I don't think SES is particularly hard to use. That being said, there are a huge number of caveats: * Email HTML is gnarly. Hope you like tables. The vast majority of web developers aren't equipped to write email HTML for something as simple as a button and have it render correctly in all email clients. * Things get much more complicated when you need to email a large number of people (say 10s of thousands - very real for a lot of newsletters) and want to both personalize your content (e.g. add unsubscribe links) and not take 30 minutes to email all your subscribers. * The metrics you get with SES are extremely barebones. Makes Sendgrid look incredible, and that's saying something. Deliverability and inboxing will be even more of a black box than usual.