Agreed. Also there has been a tendency to see losing / turning down the iPhone as the pivotal moment but I think it was the years after that which were crucial.

Agreed. Also there has been a tendency to see losing / turning down the iPhone as the pivotal moment but I think it was the years after that which were crucial. They relentlessly pushed x86 on mobile when it was clear there was little or no appetite. If they'd built Arm based SoCs for Qualcomm etc (inc maybe Apple) then it might have been a very different story.