> Do newsletters work? Marketer here. Yes, they work very well...unless you're pumping out a crappy newsletter that nobody wants, doesn't provide value, etc.

> Do newsletters work? Marketer here. Yes, they work very well...unless you're pumping out a crappy newsletter that nobody wants, doesn't provide value, etc. Not all products are the same, and not all sales funnels are identical... but generally you want lower commitment asks that can help you build your audience of potential customers far out in advance of them being in a position to buy. In a B2B world, investing in high-value content that helps people do their jobs better regardless of whether or not they own YOUR software is a great way to build your audience so that your product is front and center when it is time to buy/consider. For some products, the opportunity to replace an entrenched solution with your own may only come up once a decade. For others, it might be an annual or monthly ask. Content Marketing is the only thing worth a damn that builds trust and relationship so that you can better convert these opportunities when the time is right.