FWIW, as a consumer: 98% of "newsletters" are awful spam and make me think more negatively about company. 2% of newsletters are ephemeral gold, and they come

FWIW, as a consumer: 98% of "newsletters" are awful spam and make me think more negatively about company. 2% of newsletters are ephemeral gold, and they come from various categories - I have great newsletters both from companies wanting to sell me stuff, as well as interesting bloggers & writers. So if nothing else, there's definitely opportunity for differentiation. You can be better than the competition :). As a consumer, I'd say format (web page or app or newsletter) is less relevant - it's all about content and relevance, as well as timing and approach. My 100 Croatian Lipa :)