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One of the difficulties encountered with newsletters and email promotion, is that your email sending service (MailChimp, Keap/Infusionsoft, SendGrid, etc.) rate
by GnarfGnarf 4y ago
One of the difficulties encountered with newsletters and email promotion, is that your email sending service (MailChimp, Keap/Infusionsoft, SendGrid, etc.) rates you on your customers' Spam Complaint Rate. If you exceed 0.1% complaints, you can lose your account.
Recipients at some of the more naïve addresses (Yahoo, AOL, Hotmail, MSN) have a habit of clicking on the prominent "Spam" button (instead of the "Unsubscribe" link) when all they want to do is unsubscribe. You get tarred with the wrong brush. Very frustrating.
- ajsnigrutin 4y agoOn the other hand, spammers... I mean advertisers use many many dark practices to get users to subscribe to their spam.. i mean, ad e-mails. Some even subrscribe you by default. Some give you 30+ different checkmarks to untick to get rid of the spam. So yeah... clicking "spam", makes it easier for the rest of the people who got scammed the same way.
- jlarocco 4y agoCall it naive if you want to, but I purposely flag all marketting emails as spam when I unsubscribe. If it weren’t spam, I wouldn’t be unsubscribing.
- aendruk 4y agoIf I didn’t ask for it, it’s spam. On the first instance. And I’m not even very concerned with personally unsubscribing. Foremost I want to close the feedback loop to disempower a bad actor.