But some of that is subjective... For example, I will buy Brand name Advil not because the generic is less effective, but because every generic I have found is

But some of that is subjective... For example, I will buy Brand name Advil not because the generic is less effective, but because every generic I have found is EXTREMELY bitter to me and the Brand name is not. This is an inactive ingredient, but it makes the product worth more to me, so I buy it. In your mind I am just buying "for the brand name" when there are "perfectly good" alternatives out there, but to me the alternative are of inferior quality and or missing something I find to be important.