>Normally, click rates are more like 0.1%. Some email campaign stats from Mailchimp (which may be self-serving but does match other numbers I've seen) ... say

>Normally, click rates are more like 0.1%. Some email campaign stats from Mailchimp (which may be self-serving but does match other numbers I've seen) ... says "open rate" is about 20% - 30% and "click-through-rate" (of a link embedded within the email) is about 2% - 5% : https://mailchimp.com/resources/email-marketing-benchmarks/ https://mailchimp.com/resources/email-marketing-benchmarks/ If people are not tricked into email newsletter signups via dark patterns (e.g. a default check box on an ecommerce shopping checkout), a lot of readers do actively open and click on emails they voluntarily signed up for. In such cases, click rates will realistically be much higher than 0.1%.