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Managed and initialized a few newsletters. With CTR >40%. It's all about value and expectation. i.e.: If you send out a vegan recipe every sunday to people who
by franze 4y ago
Managed and initialized a few newsletters. With CTR >40%. It's all about value and expectation. i.e.: If you send out a vegan recipe every sunday to people who have subscribed to get vegan recipes on sunday - and you constantly deliver reoccurring value to these users, it works like a charm.
From all traffic channels Newsletters are my most favorite ones.
- blowski 4y agoFor boutique newsletters in small niches, sure, you can see much higher click-through rates. But if you're New York Times, Walmart, AllRecipes - you're sending a daily email to > 10 million uniques, and your click-through rates will be < 0.1%.
- jeromegv 4y agoHow would you know? Have you seen their data? It’s closer to at least 1% for most ecommerce sites. It’s not just for small niche that newsletter works. It’s often considered the most reliable marketing tool (and cheap!), year after year after year.
- blowski 4y ago> Have you seen their data? Yes, for similar sized brands and types of campaign. I worked for quite some time in email marketing for blue chips.