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Normally, click rates are more like 0.1%. But it's also about brand recall. Having someone's email address lets you put an ad (subject line) in front of them f

Normally, click rates are more like 0.1%. But it's also about brand recall. Having someone's email address lets you put an ad (subject line) in front of them for almost free, as often as you want, without having to go through the algorithms of the social networks.

franze 4y ago
Managed and initialized a few newsletters. With CTR >40%. It's all about value and expectation. i.e.: If you send out a vegan recipe every sunday to people who have subscribed to get vegan recipes on sunday - and you constantly deliver reoccurring value to these users, it works like a charm. From all traffic channels Newsletters are my most favorite ones.
- blowski 4y ago
  For boutique newsletters in small niches, sure, you can see much higher click-through rates. But if you're New York Times, Walmart, AllRecipes - you're sending a daily email to > 10 million uniques, and your click-through rates will be < 0.1%.
  - jeromegv 4y ago
    How would you know? Have you seen their data? It’s closer to at least 1% for most ecommerce sites. It’s not just for small niche that newsletter works. It’s often considered the most reliable marketing tool (and cheap!), year after year after year.
    - blowski 4y ago
      > Have you seen their data? Yes, for similar sized brands and types of campaign. I worked for quite some time in email marketing for blue chips.
jasode 4y ago
>Normally, click rates are more like 0.1%. Some email campaign stats from Mailchimp (which may be self-serving but does match other numbers I've seen) ... says "open rate" is about 20% - 30% and "click-through-rate" (of a link embedded within the email) is about 2% - 5% : https://mailchimp.com/resources/email-marketing-benchmarks/ https://mailchimp.com/resources/email-marketing-benchmarks/ If people are not tricked into email newsletter signups via dark patterns (e.g. a default check box on an ecommerce shopping checkout), a lot of readers do actively open and click on emails they voluntarily signed up for. In such cases, click rates will realistically be much higher than 0.1%.

franze 4y ago

Managed and initialized a few newsletters. With CTR >40%. It's all about value and expectation. i.e.: If you send out a vegan recipe every sunday to people who have subscribed to get vegan recipes on sunday - and you constantly deliver reoccurring value to these users, it works like a charm. From all traffic channels Newsletters are my most favorite ones.

blowski 4y ago
For boutique newsletters in small niches, sure, you can see much higher click-through rates. But if you're New York Times, Walmart, AllRecipes - you're sending a daily email to > 10 million uniques, and your click-through rates will be < 0.1%.
- jeromegv 4y ago
  How would you know? Have you seen their data? It’s closer to at least 1% for most ecommerce sites. It’s not just for small niche that newsletter works. It’s often considered the most reliable marketing tool (and cheap!), year after year after year.
  - blowski 4y ago
    > Have you seen their data? Yes, for similar sized brands and types of campaign. I worked for quite some time in email marketing for blue chips.

jasode 4y ago

>Normally, click rates are more like 0.1%. Some email campaign stats from Mailchimp (which may be self-serving but does match other numbers I've seen) ... says "open rate" is about 20% - 30% and "click-through-rate" (of a link embedded within the email) is about 2% - 5% : https://mailchimp.com/resources/email-marketing-benchmarks/ https://mailchimp.com/resources/email-marketing-benchmarks/ If people are not tricked into email newsletter signups via dark patterns (e.g. a default check box on an ecommerce shopping checkout), a lot of readers do actively open and click on emails they voluntarily signed up for. In such cases, click rates will realistically be much higher than 0.1%.