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Channel Hedging If you depend on SEO, SEA, Adsense you depend on Google. If you depend on Facebook, Insta, you depend on Meta. If you depend on Linkedin, you
by franze 4y ago
Channel Hedging
If you depend on SEO, SEA, Adsense you depend on Google.
If you depend on Facebook, Insta, you depend on Meta.
If you depend on Linkedin, you depend on Linkedin.
If you depend on Newsletters, you depend on Spamfilters.
Every channel has its risk. So hedging your traffic channels is the best thing you can do. And Newsletter is the least annoying one, as Google and Facebook maximize for ad-spendings. Spamfilters don't.
- mooreds 4y ago> Channel Hedging Love that concept. Really sums up the value in newsletters as an alternative means of capturing attention.
- svnpenn 4y ago> Newsletter is the least annoying one That's not saying much. Those are still highly annoying, to the point where I will often permanently cancel service with companies that do it. Don't email me ads for shit, unless I told you to do that.
- franze 4y agoleast annoying (in regards of the dependencies) for the publisher