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>So many blogs promote their newsletter, [...] What is the rationale behind it? A website (and also RSS) -- that is not hard paywalled with account login -- is
by jasode 4y ago
>So many blogs promote their newsletter, [...] What is the rationale behind it?
A website (and also RSS) -- that is not hard paywalled with account login -- is a "pull" by anonymous webbrowser clients. The website's content creator doesn't have a direct relationship with readers because you'd only have web browser IP addresses or aggregate statistics with Google Analytics, etc.
In contrast, newsletters can be "push" by content creators because you have collected email addresses that want the newsletters and therefore have a more direct relationship with readers. Building the audience via email addresses is valuable because it works outside centralized platforms like Youtube, Patreon, etc.
My previous comment dissecting example of Tim Ferris website-vs-newsletter : https://news.ycombinator.com/item?id=27716442 https://news.ycombinator.com/item?id=27716442