And here's the same product from a UK BASED high street retailer: http://www.pcworld.co.uk/gbuk/asus-ux31e-ultrabook-silver-11452369-pdt.html?srcid=198~~114523

And here's the same product from a UK BASED high street retailer: http://www.pcworld.co.uk/gbuk/asus-ux31e-ultrabook-silver-11452369-pdt.html?srcid=198~~11452369&cmpid=ppc~gg~UFP-Laptop~11452369~LT&mctag=gg_goog_7904&gclid=CPm05aSvs6wCFRRc4Qod03hcFg http://www.pcworld.co.uk/gbuk/asus-ux31e-ultrabook-silver-11... Price: £999 A "breathtaking" 10% price difference which I'm happy to swallow for Thunderbolt, my preferred OS, and much better (walk in!) customer support. (Also my late 2008 aluminium Macbook is still going strong with solid hinges to boot!)