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It's "push" instead of "pull" for content authors. A casual visitor my read one of your posts, then never visit your site again. If they sign up, you can send t
by wgx 4y ago
It's "push" instead of "pull" for content authors. A casual visitor my read one of your posts, then never visit your site again. If they sign up, you can send them monthly content.
I get it, but I do wish sites would give it a rest with the Newsletter pop-ups.
- mkl 4y agoThat doesn't hold up to me. Why would a casual visitor sign up to a newsletter after reading half a paragraph of the article? Surely the bottom of the article would be a better place to ask if that was the purpose.
- jeromegv 4y agoDoesn’t matter what holds up for you. What matter is the conversion rate. If someone gets 1% conversion from that Popup, then they’ll keep it because 1% is higher than 0%. For sure some websites are more sophisticated and wait for the 2nd visit, or later in the article, etc. But most people install a basic Popup app that triggers right away as a default setting and that’s what ends up happening. Not the best user experience but they rather have the subscribers than not having them and yes some people still fill that Popup.