If I could pirate a car I would do it so fast, in fact, that's sort of the future people envision with 3D printing. The whole anti-piracy message is really dif

If I could pirate a car I would do it so fast, in fact, that's sort of the future people envision with 3D printing. The whole anti-piracy message is really difficult for people to take in because they simply cannot perceive the losses. And I mean, telling someone "but you could have been a potential sale that has been lost" is not very convincing. I think rarely a pirate will resort to buying instead of, well, simply waiting. Pirating is really easy, specially movies and tv shows, and most of the time people don't really think they're doing something wrong. I think a big part of it is that lots of us have grown up with TV where the perceived cost is zero. When you go into these websites that host pirated series they are full of ads; in a way, it feels similar to TV to the end user.