Despite having to build -part of a- personalization infrustructure for a major news organization, I always thought it was a terrible idea. Humans are creatures

Despite having to build -part of a- personalization infrustructure for a major news organization, I always thought it was a terrible idea. Humans are creatures of habit, so when you disrupt that by giving them too many choices, the overall experience can become much more frustrating and overwhelming. Additionally, it severely limits the business' "editorial" power when the user is essentially acting as their own editor. Personalization is good for sites that don't depend much on editorial content (youtube, Facebook), but for the vast majority it's just a bad idea.