Privacy isn't quite the same issue as using someone's image in ads without permission. Normally you need at the very least a signed model release. And then the

Privacy isn't quite the same issue as using someone's image in ads without permission. Normally you need at the very least a signed model release. And then they edited a leg onto a woman with a prosthesis, which really goes against the message they are purportedly campaigning for. "All bodies are Beach Bodies, unless you're missing parts!" Those women have a valid reason to be angry with the Women's Institute for thinking women should be okay with this, and should be compensated for the anxiety they experience as a result.