The average length of the 100 most popular TikToks is apparently 15 seconds, which should tell you something. Apparently the increase to 10 minutes max was only

The average length of the 100 most popular TikToks is apparently 15 seconds, which should tell you something. Apparently the increase to 10 minutes max was only very recent (up from 3). Either way it's hard to see how a musician could become successful just by staying on TikTok.