Yeah this seems to be a common trend? It's easier to make money by capturing some small group of attention and getting them to pay you. In the best form of this

Yeah this seems to be a common trend? It's easier to make money by capturing some small group of attention and getting them to pay you. In the best form of this you get interesting podcasts/writing that can be really great (Ben Thompson, Sam Harris, Bari Weiss, Yascha Mounk, Scott Alexander, etc.), but the more common form seems to just be mediocre content marketing, how-to, and self-help crap.