'1st time founders talk about product, 2cnd time founders talk about channel'. If you go to the Drug Store and look at the variety of aisles, note that the pro

'1st time founders talk about product, 2cnd time founders talk about channel'. If you go to the Drug Store and look at the variety of aisles, note that the products don't change much. The channels to those spots on the shelf are locked down hard. New products into that space are usually by companies who control distribution. What happens when a crack dealer shows up on the corner in someone else's turf? They get shot. Well, you're not going to just walk into some market without being a target. Hence the dilemma. Products that have natural breakthrough aspects already have a big advantage. There are so, so many cool physical products that would exist but don't because channels are locked down by big players. Also another note - the author's attempt at digital advertising seemed to be a big glib! Throwing $40 on Twitter won't get you much. Most of it has to do with the ad and the target market. The author definitely has some natural marketing skills, due to their obvious ability to narrate a story and capture attention with this article I'd recommend he leverage that in some way, possibly with a YouTube ad of some kind to try things out.